Level:  master academic studies

Upon end of the studies student will receive a title:

Education of graduate tourism managers through a Master programme of study 'Tourism' is of special significance since it releases specialists in tourism capable of conducting complex expert activities within the tourism industry. These activities demand analytical, interpretative and correlative skills so that various elements (geospatial, ecological, socio-cultural, economic, business, political, etc.) can be integrated into a single entity. The balance between theoretical and practical knowledge achieved through various scientific, theoretical, methodological and practically applicable subjects, provides Tourism Master graduates with broad education and training needed for performing specialised and demanding tasks in the tourism industry. Through this programme, graduate tourism managers are prepared for: urban planning of tourist destinations, creating and managing tourism development programmes and projects in various environments, conducting analytical, expert, organizational and promotional activities, as well as managing tourism enterprises, government bodies, state, regional and local tourist organizations. Moreover, master graduates have the opportunity to continue their education at doctoral studies and proceed with improving acquired knowledge through devoting themselves to scientific research in the field of tourism.

Goals of the Tourism Master programme are: - acquiring complex knowledge concerning the principles and methods of market evaluation of natural and anthropogenic tourism values; - detailed introduction to the structure, functional characteristics and objectives of the hotel and hospitality activities, as the basis of tourism industry; - studying the specifics of tourism market; - providing knowledge about techniques and skills needed for the integration of tourism into a general context of the economic development of broader regional environments; - mastering the skills of spatial harmonization of tourism and other industries that are developed within the same areas; - introducing the most important methods and techniques of tourist destination management, by which heterogenic and often conflicting interests of the tourism industry, tourists and local residents are brought into optimal and actual harmony.

Outcomes of the Tourism Master programme: ♦ acquiring the knowledge necessary to understand the techniques and skills of integrating tourism into a general context of the economic development of broader regional environments; ♦ acquiring the skills needed for the spatial harmonization of tourism and other industries that are developed within the same areas, as well as for the overcoming of potential conflicts between the tourism industry and other industries which claim the same resources within the common areas; ♦ introducing the most important methods and techniques of tourist destination management, by which heterogenic and often conflicting interests of the tourism industry, tourists and local residents are brought into optimal and actual harmony; ♦ acquiring fundamental knowledge about the most favourable opportunities for integrating Serbia into the Balkans, European and world tourism trends; ♦ introducing the most important principles and guidelines for conceiving the concept of sustainable development of the cultural tourism in our country; ♦ acquiring the capacity to value the process of acculturation both qualitatively and quantitatively as the process through which cultures of foreign tourists and local residents are mixed and merged in various tourist destinations; ♦ acquiring the capacity to perceive and manage the elements of the complex tourism system based on reciprocal relations between tourism needs, trends, space and consumption; ♦ acquiring the necessary scope of knowledge needed for continuation of education at the doctoral studies and dedication to scientific research in the field of tourism.

Applicants who have graduated from the corresponding four year institutions are eligible to apply for the Master programme in Tourism

Modules on this study program:

Subjects lectured on this study program: